Earlier this year 13 Creative leased it’s very first ‘Company Car’! How exciting, no?
When my license plates arrived in the mail a few weeks after I got the car, I was pretty bummed out… not a 13 in sight! Usually, as luck would have it, there is some version of the number 13 in the addresses of the places I live or work, or my license plates, drivers license number, health-insurance card, you name it! I might be a total nerd, but I love finding my lucky number anywhere I can.
It could be the number 13, or it could be a 4 & 9 (next to each other) or some other combination of numbers that add up to 13. I don’t discriminate… if it adds up to 13, it’s good by me!
Sensing the disappointment about my lackluster license plate, a friend suggested that I get a personalized license plate for my new ride. “Maybe it could even say 13 Creative” she said! I thought it was a fantastic idea and immediately wanted to share this news with Brad (husband, 13 Creative cheerleader, fanclub manager and chief cook and bottle washer!)
When I told Brad about this genius plan, he looked troubled. He told me that there was no way I was going to be able to register a license plate that said 13 Creative. I asked why, and that’s when he told me…
(wait for it, wait for it)
… that he’d already applied for that license plate for me, the week I got the new car! Surprise!!
Several weeks passed and no plates showed up, but one day a letter from the Department of Motor Vehicles arrived. The letter informed us that the DMV needed more information in order to approve our request for these plates. Apparently, the license plate 13CRE8V seemed questionable. Questionable? Huh?
So, Brad responded to the letter and attached one of my business cards, with a further explanation of my business, reiterating that this license plate spelled my company name, and that it didn’t mean anything more than that. And then we waited. Waited and waited… still no plates.
Dear Jennifer and Brad Topliff:
Upon review, we are remaining with our original determination that the configuration is unacceptable. The number ’13′ has gang connotations.
The California Vehicle Code, Section 5105 (a) states we must refuse any license plate configuration, which carries connotations offensive to good taste and decency, or which may be misleading to some of our citizens.